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Work / Engineering evidence

Systems explained by outcomes, constraints and architecture.

Each report shows the decision path behind delivered programs, active work, research labs and open-source systems. Generalized client context stays explicit; evidence comes before stack labels.

Data Platforms

02 systems
delivered / Data Platforms / 2022 -> 2025

Marketing Analytics & Incremental Lift Optimization

Incrementality-focused measurement and targeting models connected model outputs to budget and campaign decisions.

Constraint Incrementality must anchor optimization decisions.

Select a signal node to inspect its operating principle.

  1. MeasurementAnchor decisions in incrementality.
  2. TargetingModel CLTV, propensity, and look-alikes.
  3. RecommendationsConnect outputs to expected lift.
  4. MonitoringGuard against silent degradation.
Analytics frameworks, targeting models, reporting, and production integrationPython / Predictive modeling / Targeting
delivered / Data Platforms / 2021 -> 2022

Automated Time-Series Forecasting Framework

A repeatable forecasting workflow made model comparisons safer and iteration easier to hand over.

Constraint Data quality, objectives, and evaluation discipline are part of the forecasting process.

Select a signal node to inspect its operating principle.

  1. DatasetPrepare consistent model inputs.
  2. BaselinesAnchor every comparison.
  3. CandidatesTrain model families under shared splits.
  4. EvaluationReport comparable metrics and regimes.
Forecasting pipeline, benchmark harness, and evaluation framework engineeringPython / Time-series / Model benchmarking